I love it! People who work for companies in their marketing or advertising communications divisions are always passionate about delivering their message. They realize that video is the ultimate tool, to get their message across. I like to create a message that is rooted in the philosophy of the company, which is their employees. Having them in their natural surroundings and not uncomfortably seated in front of a sterile, boring green screen animation, works best. Let them tell their story, they know better than any script.